When marketing your business, You can simply be overwhelmed by the number of things to do and channels to concentrate on. In that case, these basic marketing activities can get you started and build a considerable online presence that is much needed.
Every business activity in this world is driven by a customer profile in mind. The more concrete customer profile is, the better it will be for any business. This ideal imaginary profile of your customer is called a buyer persona or marketing persona in marketing terms.
We are in the era of DIY marketers. Many of the small and medium scale business owners are trying to learn digital marketing to apply to their business. Email marketing is the most effective of all channels, the ROI is 40 times more than social media and having an email Read more…
The simple answer is Yes. Email marketing may be an old way of marketing, but still very effective way in terms of engagement and ROI. In the 21st century, with so many digital marketing channels like social media easily lures marketers as the most advance marketing channels and is rightly Read more…